Sunday, November 8, 2015

Family Bank "Pesa Pap" TV campaign

A series of 15 sec TVs, the campaign was a huge success. Not my favourite work but I can bet 9/10 people know Pesa Pap!

https://www.youtube.com/watch?v=6CYFaFjsxhU

https://www.youtube.com/watch?v=H-P3wBACc4I

https://www.youtube.com/watch?v=AFV2Iup9VWU

Chip & PIN

https://www.youtube.com/watch?v=Qb6amNuHTk0

It was originally meant to be a homage to KBC's classic cheesy detective show, Tahamaki, with the famous theme "Dunia ina mambo" as the soundtrack. A cool ad but the original idea was stronger to be honest.

Thursday, June 19, 2008

Shake 6-pack TVC

This TV ad was the main part of a campaign to introduce the new Shake Flavoured Milk 6-pack. With a minimal production and media budget, it helped triple sales within the first month. Work done by David and I. We like it.

Monday, February 4, 2008

eabl Corporate ID pitch






eabl is East Africa Breweries Limited, one of Africa's largest companies. They were changing their corporate ID from a familiar symbol of barley and a bottle (and an upper case acronym) to an abstract graphic (and lower case acronym) communicating how the company "inspires life." According to the branding experts, the two bands represent "inspiration and unity". Unity within the company (it's 5 companies in one) as well as without (customers, community et al). Yeah. So David and I created a campaign to show all that. They did not like it. Oh well.

13.1.14 Magazine












We had fun with this one for a Men's magazine that was to be called 13.1.14. In the end, client hated the work and fired us. Later, the magazine came out as Adam.

Housing Finance- First HOP



The brief was to launch a home ownership plan for first-time home owners. The product, as you can imagine, is quite a "serious" affair, full of stuff about eligibility, interest rates, tax benefits and other head-scratching details. Considering it is aimed at 25-35 year olds, it was a difficult sell for the marketing team. Easy pie for Oscar and I ;-) We tucked away all the details in a website then made a campaign on press and radio directing people to the site. In the process we did a job we liked and made one of the first TTL campaigns involving the internet as an integral part of the campaign. Check the sites: landlordlove.co.ke and firsthop.co.ke


Mizoga, a documentary on NTV




Did this simple, one-hour brief at Y&R Nairobi with AD known as Oscar, a nice guy with a big head. Literally, not any other way.