eabl is East Africa Breweries Limited, one of Africa's largest companies. They were changing their corporate ID from a familiar symbol of barley and a bottle (and an upper case acronym) to an abstract graphic (and lower case acronym) communicating how the company "inspires life." According to the branding experts, the two bands represent "inspiration and unity". Unity within the company (it's 5 companies in one) as well as without (customers, community et al). Yeah. So David and I created a campaign to show all that. They did not like it. Oh well.
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