The brief was to launch a home ownership plan for first-time home owners. The product, as you can imagine, is quite a "serious" affair, full of stuff about eligibility, interest rates, tax benefits and other head-scratching details. Considering it is aimed at 25-35 year olds, it was a difficult sell for the marketing team. Easy pie for Oscar and I ;-) We tucked away all the details in a website then made a campaign on press and radio directing people to the site. In the process we did a job we liked and made one of the first TTL campaigns involving the internet as an integral part of the campaign. Check the sites: landlordlove.co.ke and firsthop.co.ke
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