Virgin Atlantic innaugral offer

Virgin launched their operations in Kenya with a discounted offer to London. The day they announced the offer also happened to be April o1. This one came on a silver platter, and it worked very well. Of course someone insisted on a follow-up ad for the following day!

Virgin Atlantic

Did these strips at Y&R Nairobi in 2007, following Virgin's entry to the Kenyan airline scene. They worked.

CFC Life Insurance

Life Insurance campaign aimed at newlyweds and new parents. Didn't see light of day :-(

PSI Reading Glasses Pitch

These concept boards helped us win the PSI Reading Glasses pitch at Y&R Nairobi in 2007. The brand name we created, GoGo, also helped. It is directly taken from Kenyan kid-speak. To most school kids, glasses are known as goggles, pronounced 'go-gos'. The name worked by making the intimidating idea of self-prescribed glasses (a first in Kenya) more friendly. Simply go to the shop, test your eyes and go home with your GoGos :-)

Aberdares Fence Project

Ad with coupon. Do they still do that? Yes, in some parts of the world.

Safaricom ReCall Campaign

Did this at Redsky in 2006. There were more examples for the campaign but client only ran the first one, with the addition of a call to action. It worked.

Nation Newspapers print idea

These were directions I developed for the Nation Newspapers pitch in 2005. My favourite is the first one, based on the fact that in all butcheries across Kenya they wrap your meat in newsprint. They ads never saw daylight but I still like them. (That's not the right colour, something wrong with the upload).