eabl Corporate ID pitch

eabl is East Africa Breweries Limited, one of Africa's largest companies. They were changing their corporate ID from a familiar symbol of barley and a bottle (and an upper case acronym) to an abstract graphic (and lower case acronym) communicating how the company "inspires life." According to the branding experts, the two bands represent "inspiration and unity". Unity within the company (it's 5 companies in one) as well as without (customers, community et al). Yeah. So David and I created a campaign to show all that. They did not like it. Oh well.

Housing Finance- First HOP

On of Kenya's earliest digital campaigns, integrating print media with two microsites. 

The brief was to launch a home ownership plan for first-time home owners. The product, as you can imagine, is quite a "serious" affair, full of stuff about eligibility, interest rates, tax benefits and other head-scratching details. Considering it is aimed at 25-35 year olds, it was a difficult sell for the marketing team. Easy pie for Oscar and I ;-) We tucked away all the details in a website then made a campaign on press and radio directing people to the site. In the process we did a job we liked and made one of the first TTL campaigns involving the internet as an integral part of the campaign. Check the sites: landlordlove.co.ke and firsthop.co.ke

Sadly, the microsites are no longer functional.

Mizoga, a documentary on NTV

Did this simple, one-hour brief at Y&R Nairobi with AD known as Oscar, a nice guy with a big head. Literally, not any other way.

Virgin Atlantic

Did these strips at Y&R Nairobi in 2007, following Virgin's entry to the Kenyan airline scene. They worked.

Aberdares Fence Project

Ad with coupon. Do they still do that? Yes, in some parts of the world.

Safaricom ReCall Campaign

Did this at Redsky in 2006. There were more examples for the campaign but client only ran the first one, with the addition of a call to action. It worked.