These concept boards helped us win the PSI Reading Glasses pitch at Y&R Nairobi in 2007. The brand name we created, GoGo, also helped. It is directly taken from Kenyan kid-speak. To most school kids, glasses are known as goggles, pronounced 'go-gos'. The name worked by making the intimidating idea of self-prescribed glasses (a first in Kenya) more friendly. Simply go to the shop, test your eyes and go home with your GoGos :-)
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